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Seasonal Newsletter

What is the SOKO

At SOKO, we get to play a small role in so many AMAZING adventures. Whether it's hiking or paddling, across the globe or in our backyard, we want to share those stories with you. Get inspired to go further and enjoy the outdoors. There's ordinary people creating lifelong memories outdoors and so can you!

Customer Feature: Making Family Memories on the Appalachian Trail

Would you brave the wilderness on a national trail with two teenagers? That’s exactly what Megan Hempstead has done the past two summers. She and her two sons, Will (15) and Owen (13), have been exploring the Appalachian Trail, along with much laughter and bonding time.

Linn County Youth Experience True Wilderness Along The Continental Divide

Did you know Iowa has no designated wilderness areas? Our state doesn’t have a single federal park or forest, so there are zero opportunities to experience pristine nature. It’s why SOKO gladly sponsored eight Linn County high schoolers and two chaperones on a two-week trek to the South San Juan Wilderness in Colorado this summer.

Brand Feature

Summer Events

Women’s Feature – On Running Cloud 5

Our best selling shoe needs to be in your closet. Created with maximum comfort to be worn all day, every day, the Cloud 5 is responsive and breathable – perfect for an active lifestyle. We are in love with the variety of colors they offer and the way they feel on our feet. Try a pair of ON Running shoes on and see what running on clouds feels like. 

Men’s Feature – Toad & Co Indigo Flannel

The fall season means it’s time to bust out those flannels from the back of the closet and add a few new ones to the collection. Toad & Co makes some of the best flannels we offer. Their Indigo Flannel is made from 100% cotton, which means it uses less water and energy that conventional cotton. And using indigo dye gives the garment its unique character. This flannel will look and feel better with age. Perfect to pair with a Henley or your favorite t-shirt. 

summer events Recap/Review

LLAMA YOGA AND MIMOSAS With Prairie Patch Farm!!!!

So much fun! 25 people came out for our first llama yoga held at the green space across the street from the store. Prairie Patch Farm brought in llamas to make a unique experience enjoyed by all.

SOKO Clinic Series: Pack Fitting by Osprey

We kicked off our Clinic Series this spring and had a ton of fun spreading some knowledge. , was really encouraged with a great turnout for each and excited about how many eager adventurers we have out there!

Paddle Day with SOKO Outfitters!!

SATURDAY, JUNE 18, 2022 AT 11 AM – 3 PM at Prairie Park Fishery Our annual paddle day at Prairie Park Fishery was another great success. Over 40 people came out to try our stand up paddle boards and kayaks, for many it was the first time on a SUP!

Trails to Cocktails

Love how our group of regular trail runners keeps growing! This summer we’ve visited the Sac and Fox Trail, Pleasant Creek, Beverly Park, Manatee Park and Mt Trashmore. We’re excited to continue into the fall at Seminole Valley and wrap up our trail running season in October with a collab with Iowa Running Co. to promote Socktober!

Staff Feature

Have ya’ll seen this chair? The comfort, the self-equalizing pole, the sleek beautiful design? Can you tell it’s my fav? Big Agnes makes an amazing light weight chair to take on all your adventures. What really sold me on this chair was that even on unlevel ground it will adjust and all four legs are on the ground and you don’t rock back and forth!

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