The vision for Howler – and the name Howler Brothers – was inspired by a sound the founders heard on surf trips to Costa Rica: the call of the loudest animal in North America, the Howler Monkey. The sound, originally loud and startling, becomes a part of the collective feeling of being in Central America and serves as a constant reminder that you’re in a good place, doing something you love.
They believe in doing things the honest and pure way (which is not usually the easy way). They design and craft their garments with these values in mind and their love for pursuits outdoors. Put their products to the test. Heed the call.
“For girls, by girls.”
Kari Traa is not just a champion freestyle skier with three Olympic medals to her name, but also the creator of the now fastest growing sports brand in Europe. She believed that you do not have to choose between style and performance.
They create sportswear designed to perfectly fit the female body, but still fulfill the needs of an active, sporty and adventurous lifestyle. A strong color palette, an unmistakable design and the highest technical quality is found in every item from Kari Traa.